Gucci World (The Price of Love) New Order.

Named after the song by New Order, showcasing the imagery of the Gucci 2018 Cruise Collection as shot by Brit. Photographer Martin Parr in Cannes. With model's dressed in Gucci with observational images of  locations, & it's passers-by. A tongue-in-cheek perspective of society & class, while taking to the French Riviera's Hotels & Beach clubs to create a riot of vibrant colors.